Undeniably, one of the most important creative decisions you will make when developing branding designs will be choosing a colour scheme. It’s easy to underestimate the power of colour, but as any clued up designer will tell you, colour evokes emotion. When someone sees your logo, the colours used will influence how they perceive the personality of your brand.

 

Let’s refer to the rainbow.

 

Red
Think: Force, urgency, passion
Feel: Active, empowered, impulsive

 

redbull_logo3

Orange

Think: Energising, friendly, inviting

Feel: Stimulated, warm, cheery

 

orange-nike-logo

 

Yellow
Think: Joy, fresh, alive
Feel: Creative, youthful, optimistic

 

McDonalds_logo1-300x222

 

Green
Think: Ethical, balance and growth
Feel: Trusting, natural, harmonic

 

green-in-logo-starbucks

 

Blue
Think: Secure, committed, stable
Feel: Safe, clear, confident

 

samsung-logo-big

Purple
Think: Mysterious, abundance, royalty
Feel: Prosperous, sensual, luxurious

Cadimgres

 

Black
Think: Formal, mysterious, sleek
Feel: Professional, strong, stylish

 blackberry-logo-1

So how about the guys using multiple colours in their logo designs?
Ebay, Google, Windows.

images

Well these tend to be multi-service businesses. The use of several colours reflects diversity and inclusivity.

 

For more input on how to design a great logo check out our top tips here. Or get in touch with us and we’ll arrange a chat with our design team.