September saw a levelling off of sales for the national newspapers bucking the trend of decline (albeit slow decline) for print consumption so far in 2015.

 

Doing particularly well this month was the Sun, seeing a 2.1% increase in sales equating to just under 38,000 copies, and the Times recording an increase of 1.4%. Both the Sun and the Times fared far better than their competitors across the daily market, the greatest decline of which was felt by the Financial Times – down -3.3%.

 

Across the Popular market the RecordStar and Mirror all registered decreases in excess of -10% making the boost in sales of the Sun and the Times all the more impressive. While this can be partly attributed to the fact that both the Sun and the Times sit behind paywalls online it is still an impressive boost for the daily market and is reflective of the more generally successful month for newspapers across the board.

 

In particular, the quality market shows no sign of letting up in being the most successful market share for newspapers. While the Guardian’s daily edition was down over the month, The weekend’s ObserverIndependent on Sunday, and the Sunday Times all registered increases – the Observer the best of the bunch with an impressive boost of 3.7% (7000 copies).

 

All in all September proved a successful month for the papers. While 2015 has seen the continued decline in the consumption of print newspapers – it has been a slow one – and there is certainly no sign of the death knell for print quite yet. The continued relative success of the quality market across the national newspapers suggests that consumers turn to print when they are looking for what they consider to be a more authoritative medium, while the stabilising of decline in the general market shows that print is still a force to be reckoned with.

 

By Paul Gregson