Radio, it's the friendly format

  Earlier today I was on the phone to a prospective client discussing…


Fair Weather Advertising

Fair Weather AdvertisingIs it possible to capitalise on weather situations?…


Audience-vs-content

Audiences Versus Content

  Mass media used to be a thing. The thing in fact. If you hit Saturday…


Colourful content

    There’s a lot going on, all the time, across Twitter, Facebook…


think-outside-of-the-box-design

What does creativity mean?

  There’s not a single someone who isn’t creative. (That was a creative…


Advertising in the cinema

Cinema advertising

  Before we get to the article itself, I have a confession to make: I…


Sexism In Advertising

Sexism in advertising: still a thing Copy

    We read and discussed with interest the article on Campaign, Will…


Bah Humbug

No Time for Doom and Gloom

  Prior to our usual, comprehensive round up of crystal ball gazing at…


Brand-design-premortem

How Brand Design Can Benefit from a Premortem

  Buzzwords are an anathema to me. Yes, sometimes a new word or phrase is…


Defining the Youtube Generation

  Here are some fun facts about Youtube.   It is more popular (on…