Radio Advertising
Radio, it’s the friendly format

Why we call radio the ‘friendly format’, and what that means for brands.

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Grey November

Is Black Friday becoming over-diluted?

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santa interview
Why does Santa wear red?

World exclusive interview with Santa Claus

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Advertise more Different

The changing grammar of Adland.

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Lottery and Gambling brands: two sides of the same poker chip?

Some would say, at glance, yes. You put some money down, cross your fingers and dream of the cascade of coins. But the way they’re run and…

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New year, new you, new career Part 1
Career advice from Hello Starling. Part 1.

How to get a job at Hello Starling

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Gifs in Advertising.
Gifs in Advertising.

Better than static images. Better than videos. Just better. Want your digital campaigns to engage better with your audience? Want to reach those…

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Branding for Charities
Branding for Charities.

Should charities care about branding? The purpose of branding for charities and for commercial organisations is the same: a personality and…

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Branding for charities
Branding for Charities

Should charities care about branding?

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Fair Weather Advertising

Several companies have made good use of weather-based marketing in recent years. As data becomes more active and tangible in delivering adverts…

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Fair Weather Advertising

When the heatwave hits, or the snow falls, marketing efforts can be affected, but can weather changes actually inform campaigns and deliver real…

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Nike: Local, Global Advertising.
Nike: Local, Global Advertising.

The release of Nike’s ‘Nothing Beats a Londoner’ advert has been a big talking point this week, but what’s their strategy? Our first thought…

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Nike: Local, Global Advertising.

The release of Nike’s ‘Nothing Beats a Londoner’ advert has been a big talking point this week, but what’s their strategy?

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Be Storytellers

Advertising is as much about storytelling as about selling, the two should go hand in hand.

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Just Google it.
Just Google it.

People researching purchases online before buying has increased hugely in the last two years, so what does that mean to marketers?

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Just Google it.

People researching purchases online before buying has increased hugely in the last two years, so what does that mean to marketers?

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Twitter vs. Facebook.
Twitter vs. Facebook

Social media advertising is at an all-time high but, out of the two biggest social sites (not including Qzone, China’s social media giant),…

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Keep it simple, stupid.
What Makes a Good Advert?

Make it clear, concise and compelling.

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We work with ATTENTION SEEKERS*

*Like you.

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Snapchat adverts
Snapchat advertising

Taking a look into the mobile social media platform built around photo sharing and short form video

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Audiences Versus Content.
Audiences Versus Content.

Mass media used to be a thing. The thing in fact. If you hit Saturday night TV with your brand, you were reaching a vast audience – and within…

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Audience-vs-content
Audiences Versus Content

How fragmented media has changed focus

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Advertising in Magazines – Still Valuable?

We ask the question as a response to the recent ABC Consumer Magazine report highlighting women’s weeklies suffer double-digit readership…

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Product placement
Is this the future of product placement?

Will we soon see Breaking Bad’s Walt sipping Java from a Kenco mug?

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Colourful Content.
Colourful Content.

Should charities care about branding? The purpose of branding for charities and for commercial organisations is the same: a personality and…

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What Does Creativity Mean?
What Does Creativity Mean?

Some of you believe you’re not creative. But we all are. We just need to, well, create. There’s not a single someone who isn’t creative. (That…

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Colourful content

Value your audience and don’t just add to the grey, give them some colour.

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Advertising in the cinema
Cinema advertising

Cinema adverts only add to the swinging around and taser webs.

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Sexism In Advertising
Sexism in advertising: still a thing Copy

Being realistic about the way our industry portrays women

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Black and White.
Black and White.

I am pretty sure he was talking about bringing the world together in racial harmony and not brand design, but Michael Jackson is as good a place…

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Black and white design
Black and white design

Let’s talk about black and white design

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Bah Humbug
No Time for Doom and Gloom

Presenting the case for positivity

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Brand-design-premortem
How Brand Design Can Benefit from a Premortem

How to plan for failure (and increase the chances of success)

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Defining the Youtube Generation

Living in a Carpool Karaoke world.

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SainsburysMoggy
The Two Christmas Adverts (and who they are for)

There are two types of Christmas advert and even a Scrooge can’t avoid them.

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CIM-Marketing-Awards-2016
The CIM Cymru/Wales Marketing Awards 2016

Celebrating a night of great marketing as headline sponsors

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White-Space-&-Design
The Job of White Space

Why white space matters

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John Lewis Christmas Ad 2016

Bridget, Buster and You.

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What the Election Taught us About Facebook Advertising

Ads on Facebook: helping to Make America Great Again!

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‘The Golden Age of Audio’

Why the future is so bright for advertising on podcasts in the UK

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Emotional brand design
Brand Design: Getting Emotional

Why and how brand designers use emotion in their work.

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Getting ready for the Monmouthshire Business Awards

It’s that time of year again…

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Post-Paywall
Post-Paywall

Why the paywall doesn’t pay (and what will replace it).

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Better Ads Online
Better Ads Online

The Coalition for Better Ads vs. The Acceptable Ads Program vs. the internet

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Simpler Logos Starbucks
Why Logos Are Getting Simpler

Logo design is becoming less complex over time. Why is this the case?

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Future Of Newsbrands
Mediatel Future of Newsbrands conference 2016

What does the future hold for the UK’s top newsbrands?

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Burger Icon Design
Brand and Design: The Burger Symbol

Looking at the evidence, does the burger symbol (ahem) stack up?

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Newspaper-print-glass-half-full
Print newspaper advertising: glass half-full or half-empty?

“We don’t know what’s around the corner” Katherine Viner Guardian Editor in Chief: Shift 2016

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Hillary-Clinton-Logo
Clinton 2016: The Logo Design

In this post we take a look at one element of the visual design behind the Hillary brand.

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Ad man myths

Giving Don Draper the boot

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Advertising On The Map
Advertising on the Map

Google are bringing the digital and physical worlds a step closer.

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NRS PADD results
NRS PADD July 2015 – June 2016

Mobile continues to drive the market & print remains in demand.

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Content wanted
We’re looking for bloggers/vloggers

We’re looking for bloggers, vloggers, infographic creators… whatever form of content you excel at, we want you!

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new-premier-league-brand
New brand and design; old Rooney

Whether you are excited about the new football season or not, this rebrand is something to celebrate.

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Advertising and augmented reality
Advertising and Augmented Reality

Pokémon is just the beginning: when physical meets virtual.

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Pop Up Paper

The nothing to lose method of launching a new title

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ABC consumer magazine results | January – June 2016

Record highs amid a period of mixed overall results for UK consumer magazines.

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RAJAR listening figures Q2 2016
RAJAR listening figures Q2 2016

Commercial radio reclaims top spot over BBC in Q2

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Sexism In Advertising
Sexism in advertising: still a thing

Being realistic about the way our industry portrays women

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CIM Cymru/Wales Marketing Awards 2016
Hello Starling – headline sponsors at the CIM Wales/Cymru Marketing Awards 2016

Showcasing the best marketing campaigns across Wales

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Ad-avoidance
Ad Avoidance

Ad avoidance and how it can be avoided.

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Reducing-realism-in-design
Reducing Realism

Is realism always a good idea in design and branding?

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Brexit-ABC-Newspapers-June
ABC national newspaper summary: June 2016

Brexit boosts print circulation figures and traffic to news websites

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Audience-vs-content
Audience Versus Content

How fragmented media has changed focus

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hierarchy in brand design
Visual Hierarchy in Brand Design

Why visual hierarchy matters in brand design and how we create it.

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In-App-advertising
In-App Advertising

In-app adverts: the future of mobile or a subordinate format?

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Non-Footballing Reasons Wales are Winning

Fighting talk, winning colours and unbeatable creatures

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Long Lasting Brand Design

We take a look at an older piece of brand design that is still going strong.

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Brexit & adland
What does Brexit mean for adland?

The votes have been cast but what comes next?

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Effective Print Advertising
Designing Print Adverts That Work

Guidelines for creating effective print advertising

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Addressable TV
Addressable TV: FAQs

Getting to grips with the future of advertising on TV

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Visual Brand Language

A primer on visual brand language and how it is used in brand design

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NRS PADD results
NRS PADD April 2015 – March 2016

An overview of the latest NRS PADD release

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Co-opting brand design Budweiser
Co-Opting Brand Design

Making a brand look like another brand is a tactic that serves several purposes.

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Earned, owned, paid media
Earned, Owned and Paid Media

What brands need to know about earned, owned and paid media

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What does good (and bad) leadership look and feel like to you?

With the Leading Wales Awards approaching, we’re reflecting on our own experiences of being led and being leaders

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Ad Blocking vs. Ads

Why both sides of the argument have a point, and why they both, ultimately, want the same thing.

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Meet Craig Media Planner and Buyer
Meet Craig: Junior Media Planner & Buyer

We welcome Craig, our newest member, to the Hello Starling family

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RAJAR listening figures Q2 2016
RAJAR listening figures Q1 2016

Number of digital listeners at home moves past half way mark

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ABC National Newspaper Summary
ABC National Newspaper Summary: April 2016

After a positive start to 2016, national newsbrands enjoy another strong period

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360 video advertising
360 Degree Advertising

360 degree videos as an advertising format.

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Hello Starling join Introbiz network
Hello Starling join Introbiz network

We confirm our place at Wales’ biggest business expo

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Branding Square Mile Coffee
The Argument For Better Branding (and Less Coffee)

Providing the rationale for new branding and package design

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How mobile is changing out of home advertising
How Mobile is Changing Out of Home Advertising

How mobile is finally coming good on its promise

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Trump Logo Design
Trustworthy Design (round II)

The creation of a trustworthy brand

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Active April and Llamau
We did it!

We’ve completed 30 days of exercise for Active April with Llamau

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UK ad spend booming
UK Ad Spend Booming

UK ad spend reaches five year high according to new report.

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calligraphy in brand-design
Calligraphy in Brand Design

The art of writing by hand and its benefits in brand design

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podcast advertising
Advertising on Podcasts

Taking a look at a medium that delivers for brands and consumers alike.

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Less is more design
Why less isn’t always more when it comes to design

3 reasons to reconsider your next minimal design project.

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how-to-choose-a-design-agency-2
How to Critique Brand Design

Giving and receiving evaluation of design is an artform in itself. Here is our take on how to do it.

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Mobile Advertising
How Mobile Advertising Got its Act Together

Mobile adverts used to be (whisper it) a bit rubbish. What changed?

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Active April and Llamau
We’re getting active for Active April!

Hello Starling get active for Active April and Llamau

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Crowdsourcing Design
The Pros and Cons of Crowdsourcing Design

The differences between crowdsourced design and professional design.

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The future of data
The Future of Data

Does ‘big data’ have a future?

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Brand Refresh vs. Rebrand
Brand Refresh vs. Rebrand

Revolution or evolution? When a refresh makes more sense than a rebrand.

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Impartiality and Media Planning
Impartiality and Media Planning

Why being impartial matters so much to a media planner

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Almost flat design
Almost Flat Design

The need to move on from extreme flat design

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Guardian Changing Media Summit
Guardian top ten talks | The reinvention of marketing – fact or fiction

Countdown to the Guardian Changing Media Summit 2016

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Hello Starling Website Feedback
Hello Starling Website Feedback

Fill out this super quick website survey for the chance of winning a £50 Amazon voucher!

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Customer Profiling
The Importance of Customer Profiling

Why brands should consider creating an ideal customer profile (or two)

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Verbal vs visual design
Verbal vs visual design

Why and when best to use verbal and visual design

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Guardian Changing Media Summit
Guardian top ten talks | Twitter and elections

Countdown to the Guardian Changing Media Summit 2016

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NRS PADD results
NRS PADD January – December 2015

We run down the latest National Readership Survey for Print and Digital Data results for January – December 2015.

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Mobile Advertising in 2016
Mobile Advertising in 2016

How do brands keep up with a smartphone society?

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ABC National Newspaper Summary July 2014
ABC National Newspaper Summary: January 2016

Independent in print closes & Trinity Mirror to launch new tabloid

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Guardian Changing Media Summit
Guardian top ten talks | How social media changed everything

Countdown to the Guardian Changing Media Summit 2016

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The closure of the Independent in print
The closure of the Independent in print

The print Independent is being shut down. Does it matter, should we care?

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ABC consumer magazine results | July – December 2015

60 titles see an increase in circulation in the latest ABC figures for magazines

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Guardian Changing Media Summit
Guardian top ten talks | “Media’s role is accountability and empathy”

Countdown to the Guardian Changing Media Summit 2016

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Lookalike Modelling
What is Lookalike Modelling?

A brief introduction to an increasingly important method of audience targeting.

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RAJAR
RAJAR Figures Q4 2015

We take a look over the RAJAR listening data for the final quarter of 2015

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Product placement
How to Design Text

Text needs to be designed, not just written.

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Independent magazines and advertising
Independent Magazines and Advertising

Why the indie magazine scene has exploded and what it means for brands.

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Guardian Changing Media Summit
Guardian top ten talks | “Marketing industry leaders on the future of agencies”

Countdown to the Guardian Changing Media Summit 2016

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ABC National Newspaper Summary July 2014
ABC National Newspaper Summary: December 2015

Print figures hold strong while online falters

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Guardian Changing Media Summit
Guardian top 10 talks | “Digital media, privacy and consumer trust collide”

Countdown to the Guardian Changing Media Summit 2016

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Irrational & unexpected design
Irrational and unexpected design

Why irrational design might be the rational approach

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Data Protection and Advertising
Data Protection and Advertising

How the new European data protection regulation could affect advertising.

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Design that tells a story
Design That Tells a Story

How to tell the story of a brand visually.

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2016 design predictions
Hello Starling Design & Branding predictions for 2016

Our Design & Branding team tell us their predictions for the year ahead

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Hello Starling committed
ABC National Newspaper Summary: November 2015

A strong month for the Times and the quality market as a whole

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Bus Stop Advertising
The Benefits of Bus Stop Advertising

They keep the rain off, show when the next bus is due and offer a consistently excellent space for your brand.

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Client research design
Design & branding | Client research and why it matters

What we want to know about you.

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Instagram Advertising
Advertising on Instagram

Now we can all advertise on Instagram, why should we?

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Brand Identity
Brand identity expert in five minutes

The absolute core essentials of creating a brand identity for beginners.

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Radio Advertising
Radio: the friendly format

Why we call radio the ‘friendly format’, and what that means for brands.

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NRS PADD results
NRS Print and digital data October 2014 – September 2015

Mobiles prove a real engine of growth while print magazine format remains strong.

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Arriva Canmol Awards 2015
Award winning work: Arriva Trains Wales

Double the success for Arriva Trains Wales at the Canmol Awards 2015

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Effective Billboard Design
Effective Billboard Design

How to ensure billboard design is as effective as possible.

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Hello Starling committed
ABC National Newspaper Summary: October 2015

Has October brought light at the end of the tunnel for newspaper circulations?

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Canmol Awards 2015 the winners
Selfies and champagne galore at the Canmol Awards 2015

Hello Starling at the Canmol Awards 2015

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TV Advertising
The fragmentation of TV and what it means for brands

Ever more choice for the consumer means ever more choice for brands too

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Testing Design
Testing design

The benefits of testing design

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Canmol Wales Marketing Awards 2015
Hello Starling hit the Canmol Awards 2015

Hello Starling headline sponsors of the Canmol Awards 2015

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Advertising to older customers
How to advertise to older customers

The perils and possibilities of targeting an older audience

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RAJAR
RAJAR Figures Q3 2015

The RAJAR listening data for the 3rd quarter of 2015 have just been released. As always, we take a look at the standout figures.

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Logo exclusion zone
Avoiding the exclusion zone

What the exclusion zone is and why we want to stay out of it

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We like: Adidas 'Black Force'
We Like: Adidas ‘Force of Black’

A glimpse at one of our favourite ad campaigns of the moment

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The (actual) future of print
The (actual) future of print

It remains a great format, but what is the realistic future of print?

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Ethical brand design
Ethical brand design

Communicating ethics through brand design

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Advertising Facebook Emoticons
So long Facebook dislike button > hello emoticons

How will the new Facebook emoticons shape advertising?

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ABC National Newspaper Summary July 2014
ABC National Newspaper Summary: September 2015

The latest consumer results for the national newspapers

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Blocking Ad Blockers
Blocking Ad Blockers

Why we use ad blockers and what the industry needs to do about it

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In defence of print
In defence of print

Why print has such a strong future (and why you may struggle to read till the end)

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Coolbrands 2015
CoolBrands 2015: UK Top 20 Coolest Brands

What makes for a cool brand?

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NME magazine goes free
To Free or not to Free | aka the NME

The NME magazine went free last week in a landmark move. We ask what this means and can “Free” be successful?

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Good design
Good Design is Long Lasting

What does long lasting design mean in the 21st century?

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Mobile media plan
Getting mobile with your media plan

How the mobile world is changing the media plan

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Unique logo design
The unique logo

When unique design means anything but.

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NRS Print and digital data July 2014 – June 2015

Headline figures and analysis of the latest NRS PADD release.

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Modern brand design
The beginning of modern brand design

How the modern brand was born

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ABC Results and Review

Reacting to the latest ABC consumer magazine results

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Authentic brand design
Authenticity in brand design

Why brand design needs to be authentic to be effective.

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Reaching Millennials
Reaching Millennials

Brands need new understanding and age old truths to reach millennials.

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Simple brand design
Why brand design should be kept simple

Reasons (and favourites quotes) for keeping things simple.

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RAJAR
RAJAR figures: Q2 2015

RAJAR data release time! Let’s take a look at the stand out information.

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Effective advertising priorities
Getting your priorities right

Defining true value for money

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Font communication
Font communication

The psychology of fonts and the messages they carry

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Context in advertising
Context in advertising: a primer

A look at what context means to advertising.

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Rebranding
Bad reasons to rebrand

There are good reasons to rebrand and then there are plain bad reasons for a rebrand…

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Psychographics and your target audience
Psychographics and your target audience

Why psychographics should be a part of your customer profiling.

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Flyer Design
Flyer Design 101

A flyer is an inexpensive and effective way to grab attention. But how do you make your flyer stand out from the crowd?

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Spotify advertising
Advertising on Spotify

Is Spotify as good for brands as it is for music lovers?

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Logo design closure
Closure in logo design

Ever looked at a design and wondered how it works so well as a whole?

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Black and white design
Out of home advertising for small brands

Think that out of home advertising is only for big brands? Think again.

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Client research design
How to recognise a good idea

How bad design helps us create good.

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Media plan budget
Budgeting and media planning

“A budget is telling your money where to go instead of wondering where it went.” Dave Ramsey

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Trustworthy logo
‘Jeb!’ and the making
of a trustworthy logo

What makes a logo trustworthy?

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Advertising in the cinema
What makes cinema adverts so effective?

No other format is so good at both dinosaurs and adverts…

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Slow Brand Design
Slow Brand Design

What brand design can learn from the Slow movement

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Facebook advertising
Why advertise on Facebook?

An overview of the benefits of advertising on Facebook

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Invest in brand identity
Reasons to invest in brand identity: #3

Making it easier to sell.

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Taxi advertising benefits
The benefits of taxi advertising

We frequently recommend taxi advertising as part of a media plan. Here is why.

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Effective Billboard Design
Engaging out of home

Why advertisers have to work to engage, wherever the advert.

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Invest in brand identity
Reasons to invest in brand identity: #2

The link between brand identity and brand equity

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Invest in brand identity
Reasons to invest in brand identity: #1

Make it easier for the customer to buy

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RAJAR
RAJAR figures: Q1 2015

A look at the latest radio listening figures

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Bright colour branding
Bright colour branding

How and when bright colour works

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Personalised TV advertising
Personalised TV advertising

Google is bringing personalised TV ads to you, one Fiber set at a time.

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Picking paper stock
Introduction to picking paper stock

The right paper for the right job

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Native advertising
The return of the native (ad)

Another path for branded content

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Brand Design Microsoft Edge logo
Understanding the Microsoft Edge logo

Why the Microsoft Edge logo design works

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Multiscreen TV
How the second screen affects TV consumption

The Second Screen and the ‘battle for eyeballs’.

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Ghost Button Design
Ghost Button Design

We ain’t afraid of no ghosts…

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Brand Refresh vs. Rebrand
Do we need to rebrand?

Not sure whether your organisation needs a rebrand? We can help!

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TV and Out of Home
TV and Out of Home: BFF

How TV and out of home advertising can complement each other.

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Advertising poster design
Advertising poster design

Poster design that looks good and gets the message across.

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Integrated Media
The Joy of Integrated Media

Failure to integrate is not an option.

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Brand design mistakes
Brand design mistakes

When brand design goes bad

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choosing an advertising agency
Choosing a media planning and buying agency

Questions to ask when choosing an advertising agency

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Packaging Design
Packaging Design Tips

Doing justice to the contents of the package.

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re-evaluating media plans
If it ain’t broke…

Why media planners need to constantly re-evaluate media plans.

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Design and Branding for Schools
Design and Branding for Schools

Why branding for schools matters and how to make sure it is effective.

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The Cost of Media
The Cost of Media

Why working out the cost of media matters so much

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Black and White Design
Black and White Design

When black and white brand design makes sense

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Small brand design
Small (Brand) Design

Every brand needs to begin somewhere: start small, think big.

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The Future of Advertising Agencies
The Future of Advertising Agencies

What will advertising agencies look like in the future?

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The Politics of Twitter
The Politics of Twitter

Why politicians use Twitter (and why they shouldn’t).

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Cardiff Life Awards 2015
Hello Starling at the Cardiff Life Awards

It may not be the Oscars…but we’ll be sure to take a team selfie regardless!

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How digital has changed the media market
7 ways the digital age has changed the media landscape

Been in a coma for the last twenty years? You might want to print this page off (your eyes probably aren’t used to screens), and take ten…

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ABC National Newspaper Summary July 2014
ABC National Newspaper Summary: February 2015

Insight into the latest data report from ABC, looking at the print circulation figures of British newspapers throughout February 2015.

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Why brands need innovative media campaigns
Why brands need innovative media campaigns

Declining print figures and what brands need to do about them.

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Data, creativity and marketing
Is an over-reliance on data damaging creativity in marketing?

Marketing departments need to retain their creative impulse and make it work with data. Here is why.

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Best UK brands
The best brands in the UK?

What, if anything, can be made of the ‘Superbrands’ list?

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Native Advertising in the News
Native Advertising in the News

Native advertising: the battle lines

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NRS PADD results
NRS PADD 2014 review

The latest NRS PADD figures, combining print and online readership figures for UK newsbrands across the last 12 months allow our media team to…

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Boring design Penguin
Boring design

Whisper it, but sometimes dull design makes perfect sense.

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ABC Online January 2015
ABC Online: January 2015

Insight into the performance of online newsbrands in January 2015.

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Leading Wales Awards - Leadership Cafe
Leadership in an SME or in a big business – are they different?

Our own James Robinson booked to host a Leadership Cafe on Thursday 19th February.

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TV Advertising Netflix
The Future of TV Advertising

How TV and advertising are changing (and staying the same).

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Trust and digital advertising
Trust and digital advertising

More and more money is devoted each year to online advertising. Understandable, given that we all live on the internet and it is able to provide…

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Retro brand design
Retro Design for Brands

The strengths and weaknesses of retro design

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Social Media Design
How has Social Media Changed Design?

What has social media got to do with design?

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Guardian Changing Media Summit 2015
Hello Starling at the Guardian Changing Media Summit

We’re getting ready for the biggest media event of the year!

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RAJAR
RAJAR figures: Q4 2014

The latest RAJAR figures (Oct-Dec 2014) revealed and explained.

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Supporting Leading Wales Awards
Supporting Leadership in the Private Sector

We are sponsoring the ‘Leadership in the Private Sector’ category at the Leading Wales Awards 2015.

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YouTube marketing Zoella
What YouTube stars can teach brands about marketing

How vloggers are engaging millennials everywhere and beating marketers at their own game.

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Skip ad advertising
The new agents in advertising

Giving people the option of turning down your advert.

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ABC online results December 2014
ABC Online: December 2014

Insight into the performance of online newsbrands in December 2014.

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Sport England 'This Girl Can'
We Like: Sport England ‘This Girl Can’

Our take on the marketing campaign that’s traded six-packs for cellulite and is inspiring woman across the UK to get active.

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Innovative Design Focus group
Innovative Design vs. the Focus Group

Why focus groups get in the way of innovative design.

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Internet Radio Advertising
Internet Radio Advertising in 2015

What does 2015 hold for advertising on internet radio?

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Save The Wallich Nightshelter
Save The Nightshelter

The campaign to support the Nightshelter in Cardiff and how you can help.

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TedX Cardiff Hello Starling
TEDx Cardiff and Hello Starling join forces

Hello Starling is sponsoring the TEDxCardiff event on March 28th 2015 (and we’re buzzing about it).

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Short form video adverts
Short form video adverts

Should brands consider short form video adverts?

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2015 media trends
Media Trends of 2015

Taking a look ahead at media trends for 2015

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Hello Starling’s 2014: A year in review

A look at some of our 2014 highlights – from award winning clients to Millennium Stadium action.

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ergonomic design
What does ergonomic design look like?

How ergonomic design affects the aesthetics of design

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2015 design trends
Design trends for 2015

What will the world look like in 2015?

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mutliscreen advertising
Multiple screen advertising today and tomorrow

Multiple screen advertising is big and is going to get bigger. Here is how.

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March ABC figures 2014
ABC National Newspaper Summary: November 2014

Insight into the latest data report from ABC, looking at the circulation figures of British newspapers throughout November 2014.

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Audiences not Platforms 2.0
‘Audiences not Platforms 2.0’

Audiences not Platforms 2.0. Game changer or media hype?

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S4C y qwyll
S4C wins at international media awards

S4C wins ‘Best consumer marketing campaign for a drama series’ at C21 Media International Drama Awards.

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NRS PADD results
NRS PADD Oct 2013 – Sept 2014

The latest NRS PADD figures, combining print and online readership figures for UK newsbrands across the last 12 months allow our media team to…

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Future of billboards
The future of billboards

Are billboards staid and static or a medium for the 21st century?

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authentic brand design
Authentic brand design

Authentic brand design matters because authenticity matters.

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Media mix
The media mix made simple

Getting to grips with the media mix

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Attention advertising campaign
Our ATTENTION grabbing advertising campaign

Advertisers advertising their advertising agency.

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Starbucks consistent branding
Consistent Brands

Why consistent brands are better brands.

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mobile advertising
The rise of mobile advertising

Mobile advertising is growing quicker than every other ad sector. Here is why.

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Christmas card design
Our Christmas Card Design Package

We’re offering a one-off, complete Christmas card design package for your organisation.

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March ABC figures 2014
ABC National Newspaper Summary: October 2014

Insight into the latest data report from ABC, looking at the circulation figures of British newspapers throughout October 2014.

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Exceeding Expectations

How we work.

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Business card design
Business card design in the 21st century

Business cards might be a hangover from paper offices, but we still love them. Find out why and what a good one should look like.

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Radio Advertising
The Radio Advertising Riddle

Why is radio advertising so popular with audiences and not with media planners?

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Bauhaus Design
Form, Function and Bauhaus

The relationship between form, function and the German Bauhaus school.

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Living Wage Hello Starling
Hello Starling celebrates Living Wage Commitment

“Rewarding a hard day’s work with a fair day’s pay.”

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Monmouthshire Business Awards 2014
Hello Starling at the Monmouthshire Business Awards

The Welsh Business Oscars.

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RAJAR
RAJAR figures: Q2 2014

The latest RAJAR figures revealed and explained.

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Snapchat adverts
Why we love Snapchat adverts

Snapchat ‘needs to make money’ but can it do so without losing users?

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peak advertising
The Theory of Peak Advertising

and why we’re not convinced…

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Hello Starling at the CIM awards
Award Winning Work

Client success at the CIM Canmol: Wales Marketing Awards!

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Media planning best practice
Best media planning practice for clients

So you’re thinking of working with a media planning and buying agency? Five things to think about.

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NRS PADD results
ABC National Newspaper Summary: September 2014

Insight into the latest data report from ABC, looking at the circulation figures of British newspapers throughout September 2014.

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WRU TV Media Planning and Buying
TV Media Planning and Buying: WRU

A review of our top-performing media work for leading Welsh brand, the WRU.

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Why websites look the same
Why websites look the same

The rules and regulations of smart website design

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SA Brain Media Planning and Buying
Media Planning and Buying: SA Brain

A review of our media work for longstanding client, Brains, Wales’ leading beer brand.

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Cool brands
What is cool about Coolbrands?

Why Apple and The Saucy Fish co. are not as different as you might think.

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Macmillan Cancer Coffee Morning
Macmillan Cancer Coffee Morning Today!

Cake. Our office. 11am. Today.

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NRS PADD results
NRS PADD figures go mobile

With the NRS now including mobile and tablet consumption data, we’re analysing the impact this has on newspaper and magazine readership…

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Media planning for frequency versus reach

Achieving the perfect balance.

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Humour in design and branding
Humour in design and branding

Trying to be funny can be rather risky…

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S4C Wales Marketing Awards
S4C and The CIM Canmol: Wales Marketing Awards

National treasure, S4C, recognised for their marketing excellence.

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TV Advertising Campaign Arriva Trains Wales
TV Advertising Campaign: Arriva Trains Wales

A look at the recent media and design work we produced for leading Welsh brand, Arriva Trains Wales.

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March ABC figures 2014
ABC National Newspaper Summary: August 2014

A quick overview of the latest data report from ABC, looking at the circulation of British newspapers across the month of August 2014.

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Arriva trains wales award
Arriva Trains Wales up for CIM Canmol: Wales Marketing Award

Creativity and effectiveness recognised.

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Good native advertising
Native advertising lessons

Tips in native advertising from The Onion. Heads up – sense of humour required.

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NRS PADD results
NRS PADD July 2013 – June 2014

The latest NRS PADD figures, combining print and online readership figures for UK newsbrands across the last 12 months allow our media team to…

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Small business branding
Branding for a small business

Why clever design matters a lot.

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advertising-and-the-internet-of-things
Advertising and the Internet of Things

Robotic bartenders etc.

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Hello Starling at the CIM awards
Accidental design

When design goes above and beyond.

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UK ad spend booming
Adspend continues to rise

Confidence breeds confidence, as the saying goes.

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Advert location on webpage
Dude, where’s my ad?

We’re pointing you in the direction of that online advert you’ve paid for.

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ABC National Newspaper Summary July 2014
ABC National Newspaper Summary: July 2014

A steady month for national newspaper circulation figures across the UK, we sieve through the July ABC results here.

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native advertising
Trust and native advertising

Are you thinking about using native advertising to build your brand’s profile? Read this first…

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rename brand
Is it time to rename your brand?

Helping those who didn’t get it quite right the first time around.

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RAJAR figures: Q2 2014
RAJAR figures: Q2 2014

The latest RAJAR figures revealed and explained.

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One continuous second digital advertising
One continuous second

What exactly is your digital ad spend getting your brand?

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media buying experts
Who needs an expert in buying media?

Sometimes it’s worth trusting the experts.

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How to make a super brand

What makes a brand super?

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newsbrands-bypass-paywalls
Advertising and journalism in free-to-view news

We’re exploring how some newsbrands are attempting to make money whilst avoiding paywalls.

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Design Zeitgeist
Design Zeitgeist

What is it and how does it affect our work?

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ABC National Newspaper Summary July 2014
ABC National Newspaper summary: June 2014

Analysis on the latest figures from ABC, looking at the circulation figures of UK newspapers throughout June.

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How to pick a design agency

Design Experts talking from experience.

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How to define your brand
How to define your brand

Brand definition defined

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What is media planning?
What is media planning?

As defined by the guys who know.

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Design Glossary
Design Glossary

Design and branding terminology explained.

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Newspaper paywall benefits
How (some) newspapers are benefiting from paywalls

We’ve been exploring the various ways in which paywalls are having an impact on online newspapers. This piece looks at the potential gains…

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Meet Kath Campaigns Administrator
Meet Kath: Campaigns Administrator

Hello Starling’s go-to-girl for campaign assistance, office supplies and a cheery disposition.

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ABC Online Newspaper Review
ABC Online Newspaper summary: May 2014

With the leading newsbrands consistently drawing in massive audiences and smaller titles seeing dramatic growth throughout May, online news…

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Walmart Brand Evolution
Walmart: Brand Evolution

Walmart, the world’s largest public corporation, has reinvented their “look” more times than Madonna. We’re browsing…

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Bulmers Live Colourful Design
We Like: Bulmers ‘Live Colourful’

Our take on the latest creative work from Bulmers.

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new-format-tv
A new format for the 21st century

What is the format that all others hang on – the one that has the most consumers (still) and the one that is generating the most…

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ABC National Newspaper Summary July 2014
ABC National Newspaper summary: May 2014

Analysis on the latest figures from ABC, looking at the circulation figures of UK newspapers throughout May.

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NRS PADD results
NRS PADD April 2013 – May 2014

The National Readership Survey (NRS) have just released the latest report combining online and print readership figures of UK newsbrands, from…

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s4c Media Planning and Buying
Media planning and buying services: S4C

Hello Starling provides national broadcaster (and national treasure) S4C with media planning and buying services.

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Meet Tess: Junior Media Planner and Buyer

The latest addition to the media team and token office gym junkie.

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ABC Online Newspaper Review
ABC Online Newspaper summary: April 2014

ABC figures documenting the performance of online newspapers for the month of April have been released and, as usual, we have taken a look and…

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mixing-fonts
How to mix fonts

Getting the balance just right.

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RAJAR figures: Q2 2014
RAJAR figures Q1 2014

The latest RAJAR figures revealed and explained.

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think-outside-of-the-box-design
Design that thinks outside the box

Working inside the box whilst thinking outside it

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RAR Finalist Agency
RAR Finalist Agency

The celebrations continue

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March ABC figures 2014
April 2014 National Newspaper ABC figures

Comparing the strong performances from popular/mid-market titles and the struggles of quality reads, across the month.

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Product placement
Original Brand Design

In this day in age, is it still possible to create original design?

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Adidas Goes Green Billboard
Review: Adidas Goes Green Billboard

Adidas use an unconventional outdoor campaign to remind you that you’ve outgrown your old trainers

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Meet Angharad Marketing Executive
Meet Angharad: Marketing Executive

Blogging enthusiast and A* Welsh learner.

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Media planning vs. Media buying
Media planning vs. Media buying

The unfounded division.

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picking-a-brand-colour
Picking a colour for your branding design

How do you want people to feel when they think of your brand or see your logo?

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Promotional Design Theatr Genedlaethol Cymru
Promotional Design: Theatr Genedlaethol Cymru

A quick peek at our latest design work for Theatr Genedlaethol Cymru

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Meet Rosa: Business Development Manager

Our newest team member, Rosa, talks us through her career journey to Hello Starling. And claims to be Picasso.

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Three Mobile singitkitty
Review: #singitkitty from Three Mobile

Brits love – cats, online sharing and 80’s anthems.

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Great logo design
How to design a (great) logo

I’ve sat down with our design team as they describe the key steps in creating a great logo. And why the average Joe would be best off leaving it…

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radio advertising benefits
The benefits of radio advertising

We’re tearing off the ‘outdated’ label associated with radio, and exploring the reasons why you’d be wise to consider it in your media……

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March ABC figures 2014
March ABC figures

A look into the ABC figures of March – a refreshingly positive start to 2014.

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Meet James Managing Director
Meet James

James reflects on the past 6 years at Hello Starling. And shows off a bit about the team.

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Brand Design FelinFach
Brand Design: FelinFach

A glance into the mind of a designer, have a look at the brand design work we completed for FelinFach.

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Nuts magazine demise
New media, old rules

The impending closure of Nuts (and its website) seems pretty clear cut: everything (and lots more I’m told) that the target audience got from…

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Branding for small businesses
Branding tips for a small business

We’ve created enough brands for small and growing businesses to be able to recognise good practise when we see it. Not all organisations…

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media planner job
How to get a job as a media planner

As the newest addition to our media planning and buying team, we asked Tess Coughlan-Allen to describe her journey into the industry.

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Nissan media plan
This media plan, we like.

We review, what we believe to be, an excellent example of a well-crafted media plan (and some entertaining content to boot).

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Time to Change Wales Media Plan
Integrated media plan: Time to Change Wales

Insight into the fully integrated media plan we produced for Time to Change Wales, the first national campaign aimed at ending mental health…

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Advertising and wearable technology
Advertising, data collection and wearable technology

How could wearable tech affect data collection and advertising?

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Sportswomen in media and advertising
Sportswomen in media and advertising

I am questioning why it is you’d struggle to think of 5 female sport stars featured in advertising.

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RAR awards 2014 finalists
RAR awards 2014 finalists

Let’s celebrate.

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Out of home subway advertising
Out of home advertising #like

In our new feature ‘we #like’, we’ll be asking our team to review their favourite recent work. From media planners to…

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Big Data and the media
How BIG data contributes to a media plan

We’re defining big data and looking at its role in the art of media planning.

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NRS PADD results
Newspaper Readership Survey 2013 Results

Our Media Planning department look at the latest National Readership Survey (Jan-Dec 2013). And take our hats off to the rising popularity of…

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media planning knowing your audience
Knowing your audience –
the media planner’s gift

Looking at the relationship between Hugh Laurie’s British accent and our media planner’s ability to suss out your target audience.

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Concept, packaging design and copy - Sigvaris
Concept, packaging design and copy – Sigvaris

Take a look at a recent packaging design project we completed for Sigvaris, global leaders in medical and sports compression wear.

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tv vs mobile viewing
Remote in one hand, phone in the other.

We’re looking at the role of mobile devices in TV viewing – and you might be surprised by what we have found.

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media planning and buying in 2014
5 Things to look out for in media planning and buying in 2014

Because there just aren’t enough list based blog posts in the world.

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RAR recommended agency
RAR recommended agency

How do you pick your agency?

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Advertising in Magazines
Advertising in Magazines – A Valuable Expenditure?

We ask the question as a response to the recent ABC Consumer Magazine report.

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The Media Planner vs. The Designer
The Media Planner vs. The Designer

We’ve been asking our staff about their current favourite advertisements…In this piece our Head of Media Buying and Planning takes…

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ABC figures for Consumer Magazines
Insight into the latest ABC figures for Consumer Magazines

We’re turning our critical eye to yesterday’s release from ABC, looking at the success of Consumer Magazines in the second half of…

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Mintel Consumer Trends 2014
Mintel

Understanding your customers in 2014.

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Argument against beautiful web design
The argument against beautiful web design

Is beauty making content less engaging?

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December 2013 tv figures
Dec 2013 TV Round-Up

We are looking at the TV viewing figure of December 2013, seeing how the industry faired at the end of the year and where advertisers were…

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Sky Adsmart

Customised advertising finally making its way to television, allowing advertisers to cherry-pick their audience.

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Hello Starling committed
#committed

Now we’re well and truly cracking on with 2014…

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Creative theft in design
Creative theft

Why good creatives are also thieves.

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Wanted.

We want exceptional people. You want an exceptional place to work. We should talk.

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A new home

Welcome to our new website!

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