Keep it simple, stupid.

What Makes a Good Advert?

  Clear, Concise, Compelling.   Three words that pretty much sum up a…


We work with ATTENTION SEEKERS*

  Be an attention seeker.   There’s nothing wrong with it. In fact,…


Snapchat adverts

Snapchat advertising

  Are your pets looking extra cute today? Snapchat them. Heading into town…


Audiences Versus Content.

Audiences Versus Content.

Audiences Versus Content.How fragmented media has changed focus.…


Audience-vs-content

Audiences Versus Content

  Mass media used to be a thing. The thing in fact. If you hit Saturday…


Keep it simple, stupid.

Keep it simple. Jargon, Doublespeak and English.

  I've just received an email from a media owner.  It's full of jargon.…


Product placement

Is this the future of product placement?

    We’re always on the lookout for new technology in advertising.…


Colourful Content.

Colourful Content.

Colourful Content.Value your audience and don’t just add to the grey, give them…


What Does Creativity Mean?

What Does Creativity Mean?

What Does Creativity Mean?Some of you believe you’re not creative. But we all…


Advertising in the cinema

Cinema advertising

  Before we get to the article itself, I have a confession to make: I…