Good advertising, now and then.

Good advertising, now and then.

We spend so much of our time in advertising looking forward, that we often…


Keep it simple, stupid.

What Makes a Good Advert?

  Clear, Concise, Compelling.   Three words that pretty much sum up a…


think-outside-of-the-box-design

What does creativity mean?

  There’s not a single someone who isn’t creative. (That was a creative…


Colourful content

    There’s a lot going on, all the time, across Twitter, Facebook…


Black and white design

Black and white design

I am pretty sure he was talking about bringing the world together in racial…


Logo exclusion zone

Avoiding the exclusion zone

  "...it should be surrounded with clear space to ensure its visibility…


Simple brand design

Why brand design should be kept simple

  Life is complex, but brand design shouldn’t be.   Communication…


Slow Brand Design

Slow Brand Design

  I recently reread Carl Honoré’s In Praise of Slowness, a book that…


Invest in brand identity

Reasons to invest in brand identity: #1

  In this, the age of the customer, brand building is more important than…


Invest in brand identity

Reasons to invest in brand identity: #2

  Every brand needs to care about it’s value in the marketplace - and that…