Digital advertising, two words for a whole lot of stuff.

There’s a huge helping of formats from single image and video, up to interactive slideshows and playable ads – and that’s just Facebook.

To create the right digital advert for the right space you need to know your audience and what story you want to tell them.

If you’re talking to GCSE students and the story you’re telling is one of an exciting future and career opportunities, bold, engaging Instagram or Snapchat adverts would suit your campaign.

If you’re looking to reach older audiences with greater disposable income and a love of animal charities you’re better off with sympathetic imagery or short, affecting video content deployed on Facebook.

There’s a thousand combinations of story and audience. Many campaigns will be similar, but no two will be quite the same. Just as every story takes on a life of its own, so too will your campaign.

We work with clients to create not just the best adverts, but the right adverts.

Talk to us about digital ad design, say hello!

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