There are a lot of agencies out there touting for work and a similarly large range of the quality of work. Choosing an agency to work with is, potentially, a huge deal. You could end up wasting an awful lot of money and time if you choose the wrong one. We have some experience in this field, so take our advice and pick right!

 

    • Use Google wisely. Companies appear at the top of Google rankings largely because they are good at (or have paid someone who is good at) getting them to appear on the top of Google rankings. That isn’t to say they are bad agencies, but it certainly doesn’t say they are good agencies either. When looking for businesses on Google it pays to be aware of this. The search engine is a good place to start but not any indication of quality whatsoever.

 

    • Don’t work without recommendation. Ask your friends, colleagues, peers – there is plenty of advice out there if you are willing to look. Failing that try and find out who has worked with agencies on your shortlist previously and get in touch with them. In our experience, people may not be happy to slate other organisations but when they have had a good experience they will be more than happy to share.
    •  

    • Learn how to read a portfolio. Does all the work look the same or does it show a designer willing to adapt to the needs of the client? Does the work work as well as looking good?
    •  

    • A rapport isn’t always necessary, but the agency should clearly be looking to put your needs first. Does that come across? Who will you be working with? The hierarchy can be complicated even in small agencies. You need to know who the buck stops with and whether they are able to deal with complaints quickly and effectively. Having to complain above your account managers head because they aren’t acting on your requests is no fun at all. Trust your instincts.
    •  

    • Meet more than one agency and get more than one quote!
    •  

    • Take everything into consideration before making a choice. If you have seen at least three agencies, you’ll be less of a sucker during the sales pitch (I speak whereof I know). Price matters, sure, but not nearly so much as the quality of both the work and the relationship.