Branded taxis often form a key part of our campaigns, whether as a stand alone out of home element or as part of a wider integrated campaign. Taxi adverts offer universal coverage by targeting mass volumes of consumers, providing city wide reach for brands and ensuring a message is seen by the right people, where and when it needs to be.
 

  • Take a minute to look at traffic next time you find yourself in a car park or stuck in a jam. Most vehicles blend into the crowd. A taxi with a branded livery jumps out of that crowd. Given good creative, taxi advertising looks amazing.
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  • Taxis never stop and ’own’ a city centre. They cover a huge amount of ground, far more than any purely static out of home campaign could, providing excellent frequency and blanket coverage, 24/7.
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  • Taxi ads are hugely adaptable. There are a range of formats (both internal and external), while the number of cabs involved and length of campaign allow for a range of budgets. Compared to other out of the home formats, taxis advertising can be surprisingly affordable.
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  • Taxis are both a premium travel format and a premium advertising format. They attract those who can afford the fare and provide the same air of exclusivity to brands.
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  • Taxis naturally appear where money is. For a campaign looking to target the AB – ABC1 demographic (who on average use taxis several times a month) in a specific location, the taxi is a format that needs to be considered.
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  • Despite attracting high end clientele, taxis (and the advertising that runs on them) are a thoroughly non-selective medium with a mass audience. They spend their time in built up areas where lots of people will see them.
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  • Taxis dominate key areas. Ranks are found at train stations, airports, and of course, high streets, providing a brand presence when it can be most effective, when people are already in the frame of mind to spend.
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  • Internal taxi advertising (including tip seats and digital screens) provide further branding opportunities. Most journeys take between 15 – 20 minutes, and within the rarified confines of a taxi, the brand message won’t have to fight for attention.

 
Want to know whether taxi advertising would be suitable for your next campaign? We are always ready to talk taxi ads.